About Us

Driven. Smart. Dedicated. Meet Our Team.

A combined 80 years of experience has taught us how to do things better. We have evolved, become elastic in our market solutions, and edged more efficient ways to be in the market. A team of business owners, product designers, software developers, a blockchain expert, and logistics gurus forms the Cadence team.

Meet the Squad

Jennifer Polce

Operations

Established and operated supply chains, marketplaces and customer success in 4 continents.

Shelden Walker

Business Development

20 years of securing, launching and managing major brands such as Klipsch, Toshiba, Philips & Pioneer.

Nathan Elly

Digital Marketing

Co-founded Digital Next, specialising in SEO, PPC, Social Media Marketing & Responsive Web Design.

Steven Lord

Advertising Technology

Co-founded Digital Next, specialising in data driven advertising, ROI analysis and platform development.

Brandon Tuo

Technology

Over 10 years of technology experience across multiple industries including FMCG, Telco, Banking and Professional Services.

Sean Andrews

Strategy

Founded global licensee Plox, launching ranges with Star Wars, Warner Bros, Harry Potter in 14 countries.

Martin Goodrich

Financial Advisor

45+ years in finance, specialising in corporate finances and executive advisory.

Martyn Miller

Branding & Creative

Global creative leader with 19+ years of experience in the advertising and marketing industry. Specialising in branding and digital. Martyn has worked all over the world too (London, New York, Seattle, Sydney & Melbourne) for some of the largest brands, including: Xerox, Disney, Lego, Sony, Bayer, Star Wars & Sydney Opera House.

Our Vision

People-first

We put people first - whether it's your customers, team or our partners, we work to understand every scenario, goal and problem to ensure mutually beneficial outcomes are achieved. (after all, we're people first, entrepreneurs second).

Product-driven

Our product is our hero - we have spent countless hours refining our product (Cadence's team) and technology (Xrossdock) to provide solutions to the many problems we have encountered throughout our journeys as developeers, designers, brand builders & business owners

Process-built

We are process driven. We believe that process built systems are the key to a successful business. We design & construct smart systems that enable our partners to focus on their strengths.

Data-driven

We are data driven. Every decision we make is based on data so that we can make educated & strategic choices.